Couple viewing Whitehaven beach from a lookout, in the Whitsunday Islands Queensland.

Tourism and trade

Welcoming the world to Queensland

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Host with the most. Literally.

Already globally renowned for our sparkling coastline, idyllic islands, ancient rainforest and rugged outback, Queensland will be on show for the world to see. Brisbane 2032 invites visitors to go beyond the sporting achievements and state-of-the-art stadia to explore more, delve deeper and experience the quintessentially Queensland culture, lifestyle and environment.




estimated global audience

All eyes trained on Queensland

In 2032, a worldwide audience across more than 200 countries will watch the Brisbane 2032 Olympic and Paralympic Games against the inspiring backdrop of Queensland’s cities. It’s an unrivalled opportunity to showcase what the state has to offer locals, visitors and investors.

Person snorkelling with tropical fish, with diving cruise filled with other snorkelers behind them
Couple watching a baby turtle (hatchling), on Lady Musgrave Island, make its way from the white pebbly beach to the water
A mother and her two children canoe up a small river with tropical greenery on both shores
Aerial view of a festival stage in the desert with cars, camper vans and sand dunes

Brisbane 2032 will bring a $4.6 billion boost in tourism and trade for Queensland alone...

A defining time for Brisbane and Queensland

Brisbane 2032 is a winning moment for Queensland businesses, big and small, attracting new investment and international trade partners. Around 50 per cent of international visitors coming to the Brisbane 2032 Olympic and Paralympic Games will also visit regional Queensland, making it a win-win for all Queenslanders.

First Nations guide showing two guests Quinkan Rock Art in the Magnificent Gallery, far north Queensland




Tourism and trade boost for Queensland




Tourism and trade boost for Australia

View across a tropical cove, with a bright blue sky, white beach and dark green mountains

A global destination for tourism and a place to do business.

One state, one dream

Brisbane 2032 will showcase Queensland on the world stage. The Queensland Trade and Investment Strategy 2022-2032 has been developed in consultation with Queensland industry and leverages the Games to promote Queensland, boost exports and grow investment and jobs.

Lady Musgrave Island surrounded by the bright blue waters of the Great Barrier Reef
Child listening to information about the Daintree National Park in the tropical north of Queensland, surrounded by lush trees on a treetop walk


is the Yuggera word for Brisbane.

A kangaroo on a beach approaches a camera set up on a stand
Red and yellow roller coaster about to go around a loop in the track
Black departure board showing Australian destinations with yellow letters